SUNRICH was established to provide quality advice and expertise for smaller to mid- market clients. We act as strategic corporate advisors for these companies seeking to broker deals for merger and acquisitions and fund raising activities that are often undertaken by ‘deal brokers’. We approach each deal in a professional and structured manner that focuses on understanding our clients’ needs and objectives and offer tailored made advice to position greater chance of success.

We pride ourselves as strategic partners and advisors to our clients because we go beyond what traditional consultants do. We seek to unlock and crystallise the true potential of the company and aims to maximise value creation opportunities. We will formulate strategic plans that help companies differentiate themselves from their peers in the industry as we not only find the emergent path to success, but to further articulate and to implement the agreed strategies within the parameters.

At SUNRICH, we believe in being a strategic partner to our client. Hence developing trusted long-term relationships to drive strategic goals is at the heart of our team’s business ethics. Through our expertise and professional approach, we bring new business sense and perspectives in a strategic and systematic manner. This is the basis of our approach to all clients’ engagements.